Founders, Serena and Kirsty, are very busy mothers with three young children each. Eighteen months ago, they set out with great determination and enthusiasm to create a business that would work around their families and home life and would focus on bringing unique, beautiful and decorative products to homes all across New Zealand.
They quickly saw the opportunity in the very reliable process known as heat sublimation for transferring artwork and pictures on to ceramic tiles.
Immediately a group of photographers began to be recruited into the Naturally Gifted Franchise network. Some have helped by allowing use of their images, for Naturally Gifted to sell as a standard range and others have begun to retail their images on tiles produced specifically for them.
Following months of research and many late nights in a cold garage and ‘burning the midnight oil’, the technique, production process, supply lines and total business process have been firmly established.